Bettina de Beer
UX Design & Research

I’m a senior UX/Product Design leader specializing in customer discovery, experience strategy, and AI‑accelerated insight synthesis. I help teams move from ambiguity to clarity by defining problem spaces, uncovering user needs, and translating complex data into decision‑ready narratives.

 

My work blends user‑centered design, research, journey mapping, and product strategy to shape experiences that reduce friction and drive measurable outcomes. I thrive in both agency and enterprise environments and bring a versatile skillset spanning discovery sprints, IA, UX design, facilitation, and cross‑functional alignment.