Bettina de Beer
UX Design & Research
PROJECTS




01
HP.com Shop
Across HP.com, I redesigned merchandising landing pages to modernize layouts, strengthen hierarchy, and improve modularity, creating clearer decision‑making pathways. I also helped unify HP’s global navigation by merging the Marketing, Shopping, and Support sites into a single, scalable information architecture that improved findability and reduced friction.
Additionally, I refreshed the Ink Finder experience by improving search interactions, refining filtering logic, and modernizing visual styling to help customers quickly identify compatible ink and toner.




02
Deloitte Expense Application
This project redesigned Deloitte's Time and Expense tool. This is a global app that is used by all Deloitte employees to track their expenses and time.
I worked on a large agile team which performed weekly sprints. The each sprint typically included wireframes, flows and prototypes showing the functionality designed.




03
Truckstop Carrier Business Tools
Created tools that go beyond Truckstop's load board, to help carriers manage their loads from booking, through hauling, to invoicing.
This project included research, wireframes, flows, a prototype and usability testing.

Toyo Tires homepage

Tire Company full homepage - click image to see more

Tire Finder Feature - click image to see more

Toyo Tires homepage
04
Responsive Tire Website Redesign
Acted as the UX Architect and Product Owner for this Scrum project. I gathered requirements, wrote user stories, put together a project roadmap, ran sprint planning sessions as well creating wireframes and the sitemap.




05
Republic Mobile Sales Tool
Designed a sales tool that could be used out in the field and would upload the sales information to SalesForce.
This project included wireframes, flows, a prototype and animated presentation.

Enterprise Cargo Dashboard

Lessor Experience Map


Enterprise Cargo Dashboard
06
Enterprise Manufacturing Dashboard
This dashboard was built to help an enterprise manufacturing company gain insights into how their teams were performing and discover areas where they should make improvements.
This was a 7 month project that included interviews, workshops and surveys of various levels of users. The findings were used to create personas, requirements, information architecture, wireframes and the final design.

Univision Mobile responsive site

Univision Home full size - click to see more

Product Details Page - click to see more

Univision Mobile responsive site
07
Univision Mobile
This site was built to allow Univision customers to get special pricing and rewards for monthly pre-paid wireless service.
My role was to create the site's infrastructure, page flow and page layouts. The site included pages to help users learn about the offers, purchase new devices, activate their devices, and manage their accounts.

T-Mobile Data Calculator for Desktop

Wireframes showing how the page will respond in size

T-Mobile Data Calculator for Mobile

T-Mobile Data Calculator for Desktop
08
T-Mobile Data Calculator
This tool was used to help T-Mobile customers estimate how much data they will need when they buy a data plan.
I designed this responsive tool to scale from retail kiosks to mobile devices.

OEM dashboard comp

OEM Homepage

SaaS OEM add an asset wireframe

OEM dashboard comp
09
Customer Relationship Management
Enterprise tool that allows OEMs and partners to manage their sales funnel.
My role was to create an Asset Library that allowed OEMs or partners to upload their content to a repository. It also provided a way for partners to modify OEM content such as adding their logo and address to sales materials.
I also created a homepage/dashboard that provided news and quick links within the application once the user was logged in.

Women President Organization homepage

Women President Organization full homepage - click image to see more

Membership Application - click image to see more

Women President Organization homepage
10
Women President's Organization
This site allows female president's of large organizations to share information and sign-up for events.
My role was to organize the site's content and create the site infrastructure, page flow and content templates.